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Discover the City’s Fashion 3 Day Tour

Old Town (Vecriga)
Experiences
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Behind the Seams is a curated fashion and design experience that takes you inside the creative backstage of Latvia’s style industry.

Led by local fashion insiders, the tours open the doors to studios, workshops, and ateliers that are normally closed to the public. Here, you’ll see sketches, craftsmanship in action, material selection — and become part of the process where an idea transforms into form.

It’s a rare chance to explore the city’s fashion scene straight from its true source.

What’s Included

✓ Access to local designers’ spaces — showrooms, ateliers, and boutique studios
✓ Guided tours through Riga’s fashion and culture-inspired districts across all 3 days
✓ Meet-and-greets with designers or brand representatives, including QA sessions and personalised shopping advice
✓ Museum visits accompanied by a professional guide
✓ Private transfer from Riga International Airport to the hotel and back

Not Included

✗ Accommodation with breakfast at Hotel Neiburgs or another hotel of the same category in central Riga
✗ Coffee break
✗ Public transport costs (if needed due to weather conditions)
✗ Dinners at recommended restaurants
✗ Meals and drinks
✗ Museum entrance tickets
✗ Personal purchases

Duration

3 days

Program

Day 1 – Old Riga vibes and the signature style of the Riga woman

1. Visit to the Riga Fashion Museum and conversation with a garment conservator (entrance
tickets – €7)    🕒 

Opened in 2016 in the very heart of Old Riga – just steps away from St. Peter’s Church and the House of the Blackheads – this private Fashion Museum was created in collaboration with the foundation of world-renowned fashion historian and collector Alexandre Vassiliev, based in Paris. Its permanent exhibition traces the evolution of fashion both globally and in Latvia, while a rotating selection of curated displays highlights iconic designers and key periods in style history. www.fashionmuseumriga.lv @modes_muzejs

2. Guided walk through the heart of Old Riga, exploring the iconic style and aesthetic of the
Riga woman     🕒  40 mins

Be our guest not only in the studio, but also come into our production facility, where beautiful things
are created from the very beginning to the finished work of art. Where you will select materials and
design for your custom keychain, but we will do the rest.

3. Coffee break at “Rigensis” café (not included in the price)     🕒  20 min
Riga’s cafés are an essential part of the city’s atmosphere — and their elegant visitors, including stylish ladies of the “golden age,” often showcase some of the finest examples of local street fashion. Rigensis charms with its warm, cozy interior and the irresistible aroma of freshly baked pastries. @rigensisbakery

4. Visit to the Nata Janson fashion studio and meeting with the designer    🕒  90 mins
The brand “Nata Janson” is one of the oldest in Latvia, and designer Natalia Jansone’s collections have been featured at Riga Fashion Week from its earliest days to the present. Her creations are like haiku in the language of fashion – elegant, minimalist, and refined like rare gemstones. The Nata Janson studio is located on one of Old Riga’s shortest and most beautiful streets – Jāņa iela. natajanson.com @natajanson

5. Visit to the showroom and atelier of the fashion brand “ArtisainT by Lena Lumelsky,”
including a conversation with the designer or a brand representative    🕒  90 mins

The Latvian brand ArtisainT was created in collaboration with Belgian designer Lena Lumelsky, a graduate of the renowned Royal Academy of Fine Arts in Antwerp. Her admirers include Queen Rania of Jordan, Hollywood actress Rooney Mara, singer Demi Lovato, actress and director Renata Litvinova, and other international style icons. The brand’s philosophy is to create not seasonal collections, but timeless wardrobes. The ArtisainT by Lena Lumelsky showroom is located in the beautiful shopping complex Basteja Pasāža. artisaint.eu @artisaint

6. Dinner at “Neiburgs” restaurant     🕒 
Included in the prestigious Michelin Guide, Neiburgs offers a modern, refined interpretation of dishes crafted from traditional Latvian ingredients. Price for the 4-course seasonal menu (excluding drinks): from €54 per person. À la carte menu: starters from €8.50 per person, main courses from €15 per person. neiburgs.com @neiburgs

Day 2 – Art Deco districts and their hidden gems

1. Visit to the Riga Art Nouveau Center Museum (tickets €5–9, depending on the season)
(1.5 h)    🕒  90 mins

The museum presents an authentic Art Deco-era apartment interior. The space fully reveals the essence of the style – from its layout and original wall and ceiling paintings to the detailed room decor. The collection includes furniture, tableware, artworks, clocks, clothing, jewelry, and many other period pieces. jugendstils.riga.lv/museum

2. Coffee break at the art café “Sienna” (not included in the price)    🕒  30 mins
A walk through the Art Nouveau district wouldn’t be complete without a stop at Sienna Café – a place
where you can enjoy coffee or tea served in fine porcelain cups and, donning white gloves, leaf
through art albums or vintage fashion magazines. @artkafesienna

3. Visit to the showroom of the fashion brand “Selina Keer” and meeting with the designer     🕒  60 mins
Founded in 2018, Selina Keer has been part of Riga Fashion Week since 2019. The brand has created
gowns for guests of high-society balls in Riga and Vienna, as well as for world-renowned opera diva
Kristīne Opolais and other celebrities. Selina Keer embodies modern classics, blending femininity
with timeless elegance. selinakeer.com @selinakee

4. Guided walk through the Art Nouveau district, exploring how the Art Deco aesthetic has
influenced Riga’s style – both past and present    🕒  30 mins

5. Visit to the Latvian design concept stores “RIIJA” and “Mūsmāja”    🕒  60 mins
RIIJA is a concept store that brings together the widest selection of Latvian designer pieces in one
place – from fine natural linen bedding, towels, and relaxed-fit clothing to original furniture,
tableware, and lighting. rija.lv @conceptstore_riija “A souvenir is a small piece of land that a guest
takes away with them. This ‘small piece,’ or a souvenir from Latvia, should never be impersonal – it
must breathe and pulse, because our culture and traditions are exactly that: vivid and alive,” say the
founders of Mūsmāja, a store dedicated to authentic Latvian souvenirs. musmaja.lv

6. Visit to the boutique-studio of the fashion brand “ANNA LED” and meeting with the
designer     🕒 

Founded in 2000, ANNA LED set out to create fashion that is both sustainable and inspiring. Over the
years, it has become a true benchmark of contemporary Latvian design. The brand’s aesthetic
blends Baltic traditions and ethnic elements with a modern, trend-forward sensibility. The ANNA LED
boutique is located in Berga Bazārs – a beautifully restored historic quarter filled with designer
studios, cafés, and restaurants. annaled.com @studioannaled

7. Dinner at “Buržujs” restaurant (Additional Services)     🕒 
Set within the elegant atmosphere of Berga Bazārs, Buržujs offers a refined menu featuring a
selection of oysters and foie gras, as well as Latvian vineyard snails and artisan ice cream from
Skrīveri. À la carte menu: starters from €6 per person, hot starters from €10 per person, main
courses from €15 per person. burzujs.lv @burzujs_ Additional Services “Please let us know if you are
interested in this additional option so we can reserve a table for you.”

Day 3 – Riga’s creative quarters and Latvian design

Guided visit to the Museum of Decorative Arts and Design (ticket for the main exhibition –
€10)    🕒  90 mins

The museum’s collection includes over 11,928 items, with around 500 objects on display in its
exhibition halls. The permanent exhibition showcases works by Latvia’s leading designers and
artists, tracing the evolution of professional applied arts and design from the late 19th century to the
present. https://lnmm.gov.lv/en/museum-of-decorative-arts-and-design

2. Coffee break at the café «Mīkla» (not included in the price)    🕒  30 mins
One of Riga’s most popular cafés, known for its freshly baked bread, pastries, cakes – and quite
possibly some of the best croissants in the city. @mikla_bakery

3. Guided walk through central Riga, exploring Latvian design and the city’s creative
quarters     🕒  30 mins

4. Visit to the concept store of the “IVETA VECMANE” brand and meeting with the designer    🕒  30 mins
Founded in 2017, IVETA VECMANE is a Latvian fashion brand that embodies the timeless elegance of
a confident, strong Northern European woman. The brand’s core values are rooted in the principles
of slow and sustainable fashion. ivetavecmane.com @ivetavecmane

5. Visit to the Latvian fashion and design store “M50”    🕒  40 mins
For the past ten years, M50 has delighted visitors with its distinctive atmosphere in the creative
quarter of Miera iela. The store’s selection includes clothing, jewelry, design objects, ceramics,
books, and original gifts created by more than 100 Latvian designers and artists. m50.lv @m50lv

6. Visit to the “CINNAMON CONCEPT” concept store and meeting with brand
representatives     🕒  60 mins

CINNAMON CONCEPT is a knitwear brand built on a sustainable philosophy, collaborating with a small
local factory – one of the oldest in the Baltic region. The brand has also created its own fragrance
collection, featuring women’s and men’s perfumes titled “One Day in Riga” (Un jour à Riga).
cinnamonconcept.com @cinnamonconcept

7. Dinner at “Ferma” restaurant (Additional Services)     🕒 
Led by chef Māris Astičs, Ferma, a Michelin-listed restaurant, celebrates the exceptional flavor and
culinary potential of regional Latvian ingredients. Here, local produce is elevated through European
techniques and original signature recipes, creating a refined and contemporary dining experience. À
la carte menu: starters from €15 per person, hot starters from €16 per person, main courses from
€22 per person. fermarestorans.lv @ fermarestaurant

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Google Rating: 4.9 - 123 reviews
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    Riga Guide - Experiences, Tours & Things to Do
    4.9
    Based on 123 reviews
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    Sandra Caixeirinho profile picture
    Sandra Caixeirinho
    5 months ago
    Anna Skibińska profile picture
    Anna Skibińska
    5 months ago
    Jeami M. profile picture
    Jeami M.
    5 months ago
    Very instructive Riga tour.
    Tom Curry profile picture
    Tom Curry
    5 months ago
    Fantastic guide to Riga. Great stories about Latvian history and culture.
    Normunds Laposko profile picture
    Normunds Laposko
    5 months ago
    Raivo Malter profile picture
    Raivo Malter
    5 months ago
    Very interesting tour we had. Highly recommend!
    Annemie Peetermans profile picture
    Annemie Peetermans
    5 months ago
    Perfect tour of Emil. Funny, good pace and smooth stories
    Jack Eastwood profile picture
    Jack Eastwood
    5 months ago
    Marina was excellent, she knowledgeable about Riga and shared excellent insights and history on the city. Thank you!
    Natalie Green profile picture
    Natalie Green
    7 years ago
    Steph, our guide, was absolutely brilliant. Picked us up from our hotel and told us all about Riga on the commute to and from the bobsleigh track. The g-force bobsleigh was amazing (it feels like a roller-coaster) and we didn't have to wait long. There's also an observation deck where you can view the national park. The only downside was an error by the office staff overcharging us for the experience, which put a downer on the day, as I was told I wasn't able to do the bobsleigh unless we paid more. This was eventually resolved by the owner when he apologised for the error and confirmed no further payment was needed. I advise you pay the balance in full before the trip to avoid incompetent staff trying to overcharge you.
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